CoreUs is a Melbourne based team, we combine decades of corporate experience in Negotiations with proven research-based behavioural models to achieve better performance and outcomes. With decades of experience working and negotiating in multi-national organisations, our core belief is that Negotiation Effectiveness is intrinsically linked to the strength of the Connection and Relationship with the people we are negotiating with.
We believe in applying methods built from solid research foundations. For CoreUs, The Process Communication Model (PCM) and the Leading Out of Drama (LOD) Models are the most comprehensive research-based models in the market for understanding personalities and behaviours, and building those strong Connections and Relationships. The strength of these models are also in its ease of application into everyday lives.
Why CoreUs
Decades of Corporate Experience
The CoreUs team brings a working application to the engagement. We understand the challenges faced by corporate teams as we have decades of experience working in large multi-national organisations such as General Electric and Motorola. we are not career coaches, but we have the experience of performing in regional roles including project management, sales, marketing and commercial management
Diverse Backgrounds
The CoreUs team appreciates the challenges of working in large, complex multi-national organisations. We embrace diversity and understand different cultures. We have had the opportunity to work and live in many countries around the world, such as Malaysia, North America, China, and Australia to name a few.
Right Personalities and Right Attitudes
The CoreUs team is dedicated to achieving results. We have held result-oriented roles in our careers, and understand the importance of achieving goals. We have the right experiences, the right personalities and the right energy to help you and your teams improve performance and motivation, and to get the best results for your business.
The Core Team
Experienced Professionals with decades of working with leaders and teams in high-performing and high-stress environments

Kenn Rodrigues
Experienced Commercial and Sales Professional, Certified Trainer in PCM and LOD
• Certified Trainer for Process Communication Model (PCM) and Leading Out of Drama (LOD).
• combined 18+ years in General Electric and Motorola, in various commercial roles.
• led bid and negotiation teams for contracts ranging from $1M - $100M.
• working experience in Malaysia, China, USA, Australia.
• Master in Business Admin (Melbourne Business School); BSc Mechanical Engineering.

Ari Zainuddin
Experienced General Manager and Customer Focused Marketing Professional
• 18 years in General Mills in various product lead and marketing roles
• led large marketing teams managing budgets of over $200M/year
• working experience in USA, Canada, Australia
• Master in Business Admin (UCLA); BA Marketing

Alberto Balbo
Experienced Business Development Leader and Result Oriented Sales Leader
• combined 20+ years in General Electric and Honeywell in various sales roles
• led regional sales and deal teams for power generation solutions worth >$500M
• working experience in Italy, Europe, Australia
• Master in Business Admin (Melbourne Business School); BSc Mechatronics Engineering
Testimonials
Companies And Organisations With Leaders Trained in PCM or LOD








